This is a response I posted on John Assaraf’s facebook account when he put forward this question:
John Assaraf: hey friends- why do u think people give up on achieving their goals so easily? If it was easy, everyone would be happy, rich, skinny. in love, happy, etc-
Ryan D’Mello: I believe it is a convergence of a number of factors:
1. sense of entitlement
2. lack of immediate results
3. constant media frenzy
4. lack of self confidence and self worth.
Prior to 1900 AD, everybody had a business, and that business was to take care of themselves by growing their own crops, or bartering by providing something of equal value to a meal. So people have a true, real world value associated with each seed the sowed. You just KNEW that time and constant care (action steps) were a requirement for a good harvest.
now, many things are taken for granted. the expectation is that one seed sowed should produce a whole acre of harvest; i.e. expectations are high, and people forget to celebrate the small victories along the way to keep momentum. media gives you entertainment, not improvement, and i’ll leave it at that.
Recommended reading: “The World is Flat” by Thomas Friedman and “Outliers” by Malcolm Gladwell.